Where Technology Meets Well-Being

BodyGuardz has protected your devices for 24 years. Now we're building the brand that protects your relationship with them.

BodyGuardz has been in the protection business for 24 years. But what we're setting out to protect next is bigger than a device. It's your relationship with the technology in your hands. That's where this brand is heading—and I believe we are the right company to lead it.

How we got here

We started in our family’s basement when a "mobile device" was a PDA like the Palm Pilot. The only way to protect a screen was to buy a sheet of plastic film and cut it yourself. My parents asked a better question, “What if we put the customer first and cut it for them?” A cutting machine in the basement, a shrink wrapper in the garage, and my siblings and I counting screen protectors into packs of 15 after school. That was the start.

That instinct—put the customer first, figure out the rest after—has driven every big move since. When glass started replacing film, we didn't follow the market. We created it. We were the first brand to bring tempered glass screen protection to consumers. We won a CES Innovations Award for it. That wasn't a victory lap. It was proof of how we operate: find what customers actually need, then build it before anyone else does.

I'll be straight with you: we know that screen protection isn't glamorous. Most people don't wake up excited to buy a screen protector. Customers buy our products because they've invested real money in devices they can't afford to break. Our job is to respect that—and then go further than anyone expects from an "accessory" brand.

What we're building toward

Here's the thing. We carry around the most powerful technology in human history. It connects us, teaches us, entertains us—and honestly, it pulls at us, too. The conversation about the upside and downside of our devices is only getting louder, and for good reason. The phone in your pocket can be the best tool in your life or the thing getting in the way of your life. Most days, it's a little of both.

That tension is exactly where BodyGuardz is planting its flag. Over the next year, we're making a deliberate shift—from a mobile accessory brand to a digital wellness ally. From protecting your device to helping you get more out of it. More focus, more value, more of what technology is actually good for—without the parts that quietly cost you.

When you buy a BodyGuardz product, we want it to feel less like insurance and more like an investment in how you live with your tech.

That's a big shift. We're ready for it. We have over two decades of product innovation, deep customer relationships, and a team that's redefined a "commoditized" category more than once. We know how to do this.

What digital wellness actually means

We don't want that phrase to be marketing. So let me be concrete.

Digital wellness, to us, means designing products where the pros of technology outweigh the cons. It means asking different questions in our product development. Not just, "Will this protect the phone?" but "Will this make the person using the phone better off?"

That shows up in every product decision we make—what features we add, what we choose not to add, and how we talk to you as a person, not just a device owner. It shows up in new product categories we're developing right now, built specifically around the intersection of technology and human well-being.

We intend to lead here. Not because it sounds good—because we've spent nearly 25 years earning the right to own this space. One customer, one product, one category at a time.

The part I'm most confident about

Our team.

This strategy isn't one person's idea, and it won't be one person's execution. Everyone at BodyGuardz helps build our strategy, and everyone owns driving it. That's not a platitude—it's literally how we run. When the whole team owns the mission, we move faster than a company our size should be able to. That's our edge.

My job is to keep us focused. We can do anything. We can't do everything. So we choose the right problems and solve them together. Currently, the right problem is this: helping people live better alongside the technology they rely on.

Twenty-four years ago, my parents cut film in a basement because they thought customers deserved better. That instinct hasn't changed. The stage is just bigger. Because what we're protecting now isn't the glass on the front of your phone—it's the way technology fits into your life.

We're just getting started.